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2021.10.14

The club design that focuses on humanistic experience is full of life and agile and natural_AM

From the perspective of AM club design, design is not a skill, but a sensory ability and insight to capture the essence of things. The fundamental issue to be considered is neither form, space or image, but experience. A space full of life, agile and natural, like a breeze blowing in, invisibly feeling the coolness of being in it, this is a brand new experience.


AM DESIGN | Architectural exterior design of the clubhouse of Beijing Friendship Hotel

▲ AM | Architectural exterior design of the clubhouse of Beijing Friendship Hotel


Let the inside and outside of the club surround the natural temperament, quiet and warm, let people walk into the established world, to discover, explore and feel.


AM DESIGN | Beijing Friendship Hotel Club Atrium Design

▲ AM | Beijing Friendship Hotel Club Atrium Design


The streamlined design remodeling can improve the quality of the entire club building and the indoor and outdoor landscape environment. The sunken space experience echoes the transparent glass curtain wall. With the surrounding white courtyard wall, it forms an independent outdoor landscape rest space, making the entire building The field of vision is wider. The white exterior walls, red seats, light-colored solid wood, pouring concrete, and the changing plant landscape of the seasons make the most of modern simplicity.


AM DESIGN | Private room design of Beijing Friendship Hotel clubhouse

▲ AM | Private room design of Beijing Friendship Hotel clubhouse


It conveys the ritual sense of the space and creates the feeling of a time tunnel. When the footsteps enter along the passage, it forms a strong emotional contrast with the space feeling when entering, which makes the interior space more spacious. The streamlined and reshaped club design is full of life and agile and natural.


AM DESIGN | Tea room design for the clubhouse of Beijing Friendship Hotel

▲ AM | Tea room design for the clubhouse of Beijing Friendship Hotel


AM professional clubhouse design company is a fusion team with ideas, attitudes and heavy products. We focus on the space design research of Chinese courtyards (courtyards), club hotels, residential and health care residences and other diversified formats. Comprehend and explore from an international perspective, think and practice, find the temperament connection between space and humanity, and convey the value of space with traditional culture with the forward-looking creative ideas of international culture. The club design that focuses on humanistic experience is full of life and agile and natural.

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