AMProfessional Consultant

• 01Project dialysis

  1. Macro economy

  2. Microeconomics

  3. Demand analysis

  4. Competitive products around

• 02Feasible analysis

  1. Analysis of advantages

  2. Weakness analysis

  3. Opportunity analysis

  4. Threat analysis

• 03Project positioning

  1. User positioning

  2. Cultural positioning

  3. Attribute positioning

  4. Differential positioning

• 04Business model

  1. Profit model

  2. Mode barrier

  3. Profit development

  4. Risk control mechanism

• 05Strategic planning

  1. Three-year plan

  2. Five-year Plan

  3. Ten-year planning

  4. Long-term planning

• 06Core strengths

  1. Cultural advantage

  2. Supporting advantages

  3. Style advantage

  4. Comfort advantage

• 07Price positioning

  1. Comprehensive average price

  2. Price echelon

  3. Price protection

  4. Excellent quality and reasonable price

• 08Room to locate

  1. Room echelon

  2. Room type combination

  3. Room size

  4. Room features

• 09Form a complete set of positioning

  1. Basic supporting facilities

  2. Featured supporting facilities

  3. Quality matching

  4. Altruism matching

• 10The marketing strategy

  1. Preparation strategy

  2. Opening strategy

  3. Marketing strategy

  4. Marketing mix

• 11Project site selection

  1. Region selection

  2. Floor selection

  3. Choose conservatively

  4. Innovative choice

• 12Project name

  1. Cultural connotation

  2. Image extension

  3. Easy to remember

  4. Positioning and matching

• 13CI system

  1. Standard logo

  2. Color matching system

  3. Guiding application

  4. Material utilization

• 14Investment budget

  1. Construction calculation

  2. Rent calculation

  3, decoration calculation

  4. Operation calculation

• 15Report the budget

  1. Room revenue

  2. Matching income

  3. Brand income

  4. Reduced proportion

• 16Practice guidance

  1. Personnel preparation

  2. Marketing preparation

  3. Material preparation

  4. Activity preparation