After decades of development and precipitation, China's hotel industry is undergoing a transformation from incremental to stock. This status quo has led to intensified competition within the industry. The improvement of people's material living standards has also stimulated and improved people's spiritual and aesthetic needs. Use hotel design to create high-quality residential and parking spaces for guests, and enhance hotel market reputation through multi-frequency interactions with customers. Building hotel branding is the key.

▲AM | Lobby design of Nanhu Hanzhong Hotel, Shaanxi

To enhance the hotel’s influence, first start from the hotel’s artistic style, explore the city’s development civilization behind the hotel, create a unique style and multi-dimensional space for the hotel, and create a unique scene experience for guests from the inside out in dialogue between the past and the future. Build a hotel brand culture to enhance the hotel's influence.

▲AM | Banquet hall design of Nanhu Hanzhong Hotel, Shaanxi

Floor-to-ceiling windows are used to increase the transparency of the space, enrich the beauty of the layered space, connect the indoor and outdoor landscapes without boundaries, enrich the visual effects, and let the natural breath come in.

▲AM | Private room design of Nanhu Hanzhong Hotel, Shaanxi

A hotel design that combines historical civilization and modern art to allow dialogue between the past and the future. Help the hotel to better integrate into the city, create and enhance the brand competitiveness of the hotel imperceptibly. Empower the hotel's sustainable development.