In the era of traffic economy, check-in internet celebrity boutique hotels have become a "social currency" on the road to travel. How to gain insight into the needs and psychology of consumers, flexibly grasp changes in the market environment and fashion trends, and construct differentiated aesthetic scenes has become the key to building a hotel design.
Post-90s, post-95s, and even post-00s are gradually becoming the main consumers. They have many manifestations that their predecessors did not possess-enthusiasm, personality, daring to try, eager to socialize... Therefore, this generation of people is very interested in hotels. The needs are also different from the past.
▲ AM | Atrium design of Jianguo Hotel, Weinan, Shaanxi
When designing the hotel, it fully considers the local nature, culture, architecture and other diverse areas, and exerts its ability to predict the market, accurately refines Internet celebrity IP, strongly associates with customer brands, and presents a space design that conforms to business logic, making the scene and aesthetics in business Attribution and artistic value resonate in the blending.
▲ AM | Front desk design of Jianguo Hotel, Weinan, Shaanxi
The most important step in the early stage of design is to establish the hotel's positioning. Professional hotel design companies can avoid the problem of hotel homogeneity, establish a unique artistic style of the hotel, and effectively save costs, bringing more convenience to the later operation of the hotel.
▲ AM | Guest room design of Jianguo Hotel, Weinan, Shaanxi
The unique hotel design not only creates a sense of freshness for the guests, but also successfully attracts the guests to take the initiative to take photos and share them on social media for promotion. The regional characteristics and urban culture are integrated into the hotel design through soft decoration, and the way of telling Chinese stories has won the praise and favor of young consumers.
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