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1. Design for consumers
After the storm, we will see a rainbow. How can the design and operation of B & B in the post epidemic era quickly keep pace with the recovery of the B & B industry and re provide tourists with more good experience and vision. Become the problem that designers and operators think together from different angles?
▲Am | design of wuxia homestay in Longmen Town, Guizhou
The current world is in the midst of great changes all the time, especially because of the epidemic situation, the world pattern has changed. For B & B operators, the core trend of this change is the change of consumer groups. In the first 20 years, the majority of consumers were born in the 60s and 70s, and now they are the mainstream consumers of the post-90s and post-00s. The change of population leads to iteration. Consumption is upgrading, so we have to upgrade what we do. In accordance with the logic of young people's consumption intention, people-oriented attitude is always maintained, and the noumenon of consumption is always human. It's not just for the young people, but for the current consumers. From the perspective of consumers, we can push back the needs of users.
2. Internationalization and youth
At present, cultural heritage is very important. Both cultural and creative industries and B & B industry should make "Chinese culture internationalized and traditional culture younger". It is a good starting point to infiltrate internationalization and youth on the basis of the combination of design and operation.
3. Humanized experience
The current customer group is different from the original customer group, the lifestyle and attitude are also different, and there are great changes in the choice of accommodation products. The design should be extended to the whole process of experience to enhance the humanization.
4. Innovation, R & D
Am design thinks that the B & B project should not be standardized and copied. It should reflect and cater to the taste of consumers in the stock market, try the application of new technology, new materials and new equipment, create a differentiated B & B design, reflect the distinctive personality and regional characteristics, respect the local cultural tradition, show the cultural diversity of different regions and ethnic groups, and create a regional cultural characteristics B & B project. We should start to research and innovate with this idea.
5. The combination of designer and operator's thinking
The combination of designer and operator thinking is very important. The operator's idea can fly in the sky, but how to implement the idea into the design drawings, the project and the construction needs the designer to discuss with the operator constantly.
Design with the attitude of operation to promote the profit of B & B. It is the mission of AM design and the pursuit of am people.
Am B & B design
The hotel is the epitome of a city. All the flavors of the city can be revealed from the hotel. Guests don’t need to ask what’s in here. What’s different in this city. You can feel it only from the hotel design. The spread of this culture is the most powerful. of.
As a place to deal with specific tasks at work or an office place that provides service work, the office needs to be designed to highlight the company and corporate culture. At the same time, the decoration style of the office can also reflect the personality characteristics of its users to establish a high-end Corporate image.
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