Forward looking positioning
Under the background of consumption upgrading, hotels are undergoing a major reshuffle. People have lost interest in the "low price" hotels without characteristics, and the pursuit of brand and personalization is also changing to the rational consideration of "quality and price".
▲Am | lobby design of Xi'an Jinpan Hotel
This series of changes in consumer demand has become the driving force of the hotel's continuous upgrading and transformation, and also the way for the hotel to resonate with consumers.
The beauty of space
▲Am | design of lobby rest area of Xi'an Jinpan Hotel
In the past, most hotels in the space design is relatively rough and simple, only to provide one night's accommodation. With the rise of new consumer groups, the demand for beauty is rising, and the "beauty of space" of hotels determines the final choice of consumers. The whole market and consumption environment are forcing brands to make effective "aesthetic education" response in the age of beauty.
▲Am | guest room design of Xi'an Jinpan Hotel
Natural and ecological hotel design or fresh British fashion and modern minimalism not only meets the self satisfaction pursuit of business travelers for "beauty", but also presents the concept and tonality of the product.
Cost effective
The real high cost performance can reach the heart of consumers
▲Am | design of lobby rest area of Xi'an Jinpan Hotel
Consumers can enjoy higher quality space and experience at economic cost. In order to meet the needs of business travelers, the spatial presentation of hotel quality lobby and city coffee bar enables the residents to obtain a multi experience business travel environment and create a comfortable and cost-effective accommodation experience for consumers.
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